Make a

Blinking cursor staring you in the face? I can help.
I work with brands, large and small, to write compelling copy and help people find it.
(Not on a typewriter, though)

Content strategy, SEO, copywriting. All with a laser focus on your audience.

There are 1.7 billion websites in the world today. Each one is trying to get your audience’s attention. How do you plan to stand out? 

Your audience doesn’t have time to fight through mediocre (or worse) content to find what they’re looking for. I believe that you need to know your audience before you put a single word to the page. Once you understand the user journey, that’s when you can begin to write content that converts, sells, and convinces.

This is where I come in. I work with you to learn your audience, what they’re looking for, and then I help them find it. 

There’s a lot of noise out there. Let me help you cut through it to reach your target.


Eli’s ability to craft copy to serve a wide range of audiences was an incredible asset to our organization. From website to social to print ⁠— whatever was needed, he did it with style. 

Dave Switzer, Director of Marketing, Weather Metrics

Who I work with

National brands

I’ve worked with brands with national audiences, from healthcare to education to sports and entertainment. But no matter the industry, the key is understanding who you’re trying to reach before writing a single word.


Professionally, I’ve spent most of my career working with non-profits. I’m inspired by strong, mission-driven organizations and enjoy the challenge of helping them connect through content.

Small businesses

If you’re a small business owner, you barely have time to read this, much less optimize your content strategy and search engine optimization. I can take that off your plate.

Maybe you?

Whether your audience is large or small, my goal is to help you reach more customers, make more conversions, and grow your business. Let’s get after it.

Read my latest blog posts

Illustration of a woman relaxing and doing nothing.

Niksen and the benefits of doing nothing

Niksen: Doing nothing is doing something Last weekend, I was slogging through seemingly unending household tasks, as you do when you’re a burned-out millennial. Transitioning from one obligation to the…